The Internet has revolutionized the way information is exchanged. Part of that change has involved the unique ability for anyone and everyone to have a presence and opinion on the web. Along with Social Media, Blogging has become an exceptional tool for individuals to express opinions and views on all topics.
While the majority of bloggers write with journalistic integrity, some, on the other hand, use their blogs to wield power over businesses. The end result is less credibility in general for all bloggers.
The Association of Food Bloggers was started in an effort to clearly define what a reputable Food Blogger should be. There has been much confusion as to what standards there are for Food Bloggers, if any. The goal of the AoFB is to qualify reputable Food Bloggers and serve as a community where those involved in the Food Industry can gather and exchange valuable information.
The Association of Food Bloggers was founded in 2009 by Malika Bowling. Malika is a Published Author, Writer and Marketing consultant from Atlanta, GA. After blogging for nearly a year, Malika saw an onslaught of blogs into the blogosphere, many with little credibility and ethical standards.
Public Relations companies and Restaurant owners are frazzled as to which bloggers are reliable, honest and have the readership to impact results. Frustrated with the lack of ethics apparent in much of the blogosphere, the Association of Food Bloggers was born. Members are vetted to meet and uphold a strict criteria and code of ethics. Malika remains the Managing Editor.
Malika wanted to create a site that not only serves as a directory of ethical and reputable food bloggers, but is a resource for those bloggers. The Association of Food Bloggers contains industry information as well as tips and resources for becoming a better writer and leveraging the power of Social Media.
Malika also helps restaurants and PR companies with Blogger Outreach and Strategies. She has worked for Best Buy and Macy’s Culinary Council on many Blogger Outreach campaigns. Contact her with inquiries here . Want to be a contributing writer to the Association of Food Bloggers? Contact Malika here .